Who Are We?

Birlas Motorsporları, founded by Yakup Sabancı, one of the partners of Sabancı Holding, operates in Turkey in the fields of automobile and motorcycle tires, wheels, accessories, vehicle care products, and tuning. Birlas, established with a passion for motorsport, today provides services with a strong structure in the industry. As the main dealer for Bridgestone and Lassa brands, Birlas also strengthens its position in the sector by undertaking the distributorship of world-renowned brands. Among the brands we distribute are OZ Racing, Sparco, MSW wheels, Eibach springs, MTS Technik coilover systems, Duro motorcycle tires, Turflex Pang patch materials, and Liqui Moly oils (Anatolian Side distributorship). In addition, Yasco branded motorcycle tires, care products, and oils, manufactured by Birlas, reach a wide user base across Turkey. Extensive Service and Distribution Network With our branches and warehouses in Istanbul and our logistics center in Antalya, we offer our customers a widespread and strong service network. We provide fast and reliable product supply to every part of Turkey via birlasshop.com. Through our wholesale and retail sales channels, we produce solutions for every need. Birlas Garage Operating within Birlas Group, Birlas Garage aims to offer vehicle owners maintenance and repair services at authorized service standards but with more advantageous costs. At our expanding service points across Turkey, we provide: Tire Services: wheel alignment, balancing, tire repair, sales, rim straightening, tire hotel Mechanical Services: exhaust emission test, periodic maintenance, valet service, AC gas refill, headlight adjustment, oil change services. Yasco Motorsports Operating under the Birlas umbrella, Yasco Motorsports serves as a specialized entity addressing the needs of motorcycle users. By establishing a strong wholesale and retail sales network across Turkey, we bring Yasco branded motorcycle tires and care products to a wide audience. Quality, Trust, Passion As Birlas; we continue our services by keeping quality, trust, and customer satisfaction at our core. By effectively utilizing technology, we aim to offer our customers easy accessibility, high service standards, and an enjoyable shopping experience. Birlas: The choice for those whose passion is quality.