ABOUT US

Birlas Motorsporları was founded in 1990 by Yakup Sabancı, one of the partners of Sabancı Holding. Our company, which has been operating in the automotive sector since its establishment, provides services in the fields of automobile and motorcycle tires, wheels, accessories, vehicle care products, lubricants, and tuning products.
With its customer satisfaction-focused approach, strong supply network, and quality service understanding, Birlas continues its activities as one of the reliable and well-established brands in the Turkish automotive sector.
Birlas Garage
Established in 2019 within Birlas, Birlas Garage has a strong service network offering damage repair, mechanical maintenance, and service solutions through its franchise points across Turkey. Thanks to its continuously evolving service structure and customer-oriented approach, it continues its growth in the sector steadily.
Birlas International
Established as a result of over 30 years of experience and strong infrastructure in the sector, Birlas International aims to grow in international markets, especially in Europe, and to develop new collaborations.
Our company aims to add value to its business partners with a sustainable trade approach while delivering quality and reliable brands in the fields of tires, lubricants, wheels, and automotive products to global markets.
Birlas International also carries out the development, promotion, and sales activities of its own brands, Yasco Tire and Yasco Accessories. Thanks to our innovative product approach, wide product portfolio, and the importance we attach to customer satisfaction, we continue to establish strong and long-term business partnerships in the international market.
Our Brands and Business Partners
Brands and business partners operating within Birlas International:
• Billas
• ZQ Tires
• Mesa Tires
• Konya Jant
• Waterfall
• Rexoil
• Yasco Tire
• Yasco Accessories
Contact Us
You can visit our website for detailed information about our product groups, catalogs, and business cooperation opportunities.
For your special production requests and corporate collaborations, you can contact us:
Email: info@birlasint.si
With our reliable business partnership approach, we continue to create long-term value for our customers and business partners.

Vision

At Birlas, we connect customers with world-renowned brands that we both manufacture and distribute, brands that are high-quality, innovative, and make a difference in their sectors. Birlas, a brand open to change and development, embraces innovation and adopts the vision of being inspiring.

Mission

As a customer-centric brand, it has made it its mission to meet all the expectations of its target audience. It aims to continuously and steadily increase social/economic development by offering quality products and services.